In collaboration with Bidgely, the Wall Street Journal has published the next article in its newly released series that highlights the digital transformation advancing across the energy industry. With insights from Salesforce and J.D. Power, the article, Powering Innovation, covers how utilities can adopt digital strategies that enhance web and mobile experiences to improve customer satisfaction and engagement during an era of evolving customer needs. Insights and real-world examples from progressive energy providers Duke Energy and Portland General Electric also demonstrate how applying advanced analytics to smart meter data allows for meaningful, personalized interactions with customers based on individual preferences and lifestyle.
