Press & News

Going Green, One Data Point at a Time

In 2015, the National Bureau of Economic Research conducted a novel experiment in which student loan borrowers received regular communications about their credit scores. The impact was significant. For borrowers who viewed their credit scores thanks to these notifications, scores went up about 8 points and the likelihood of having a past-due account dropped by 9 percentage points when compared with those who didn’t get these reminders. With decarbonization receiving more attention, there’s a growing sense that consumers have the potential to be motivated through better data about the impact their personal actions have on the environment—perhaps something like a credit score for their green efforts: a “green energy” or “decarbonization” score.