Webinar
Earthweek in Focus: Energy Customers Are Key to the Energy Transition
- How to Empower and Activate Them
April 22, 2025
12PM PT | 3PM ET
- How can EVs, solar, and batteries become reliably managed grid assets?
- How can consumers help us shift load?
- How do we meet the bar for personalized, real-time engagement set by other industries?
- Appliance-Level Understanding: How AI-based disaggregation lays a foundation for treating each customer as a “segment of one.”
- Hyper-Personalized Engagement: Empowering smarter choices with detailed consumption and cost insights.
- Insightful Customer Journeys: Using AI for "Next Best Interactions" to drive engagement and activation.
- Reliable Load Shift: Recruiting and coaching customers for TOU and Demand Response programs.
- DER-Ready Engagement: Leveraging customer EVs and solar for predictable load shifting.
Moving to a clean energy future demands a new relationship with energy consumers. Old customer engagement methods—mass outreach, generic messaging, delayed information—aren't enough to make them active partners.
Utilities are asking:
This webinar explores how AI-powered insights and hyper-personalized engagement can turn utility customers into happy, active participants in a flexible, reliable grid.
We'll cover real-world utility examples of:
