Bidgely’s AI-powered demand management solutions enable utilities to flexibly optimize the grid by smoothing demand curves. Smart “shape and shift” analytics and programs, such as Time of Use rate enrollment and coaching, behavioral demand response, and EV managed charging, help utilities influence their customers’ consumption patterns to reduce peaks and shift energy usage to off-peak hours.
What's Holding Demand Management Back?
Load Shaping Program Limitations: While many utilities are rolling out Time of Use (TOU) and Demand Response (DR) programs, these load-shaping tools lack precision demand control without personalized insights and guidance for each unique customer.
Poor Customer Sentiment:Whether a utility has mandatory or optional TOU rates, customers often find TOU programs and pricing complex, leading to low performance and increased frustration and support calls.
Lack of Personalized Engagement: Without personalized coaching on TOU rates, customers often don't get the necessary support in adapting their lifestyle to the new rate.
Low Demand Response Participation: Current demand response programs, including behavioral and controlled load shifting initiatives, often lack personalized customer engagement and optimal grid load adjustments, leading to poor customer participation and increased call center activity.
The Solution: Smarter, Data-DrivenDemand Management
Bidgely's innovative platform uses AI and disaggregation technology to revolutionize demand management. Our platform provides personalized, actionable insights and addresses the complexities of modern energy grids and diverse customer needs, allowing utilities to optimize load shaping and load shifting strategies for peak efficiency and customer satisfaction. We empower utilities to:
- Target the best customers for load shaping goals.
- Engage them with personalized energy insights and coaching.
- Smooth demand curves by incentivizing energy use away from peaks.
The following are real-world outcomes achieved by our utility partners:
Load Shaping
TOU Rate Promotion
Personalize email campaigns and an interactive rate comparison web widget to showcase dollar-based savings opportunities, driving informed rate plan adoption.
TOU Coaching
Combine educational onboarding, personalized monthly insights, bill projection advice, and dynamic web widgets to empower users with time-specific, dollar-based savings opportunities and actionable energy usage guidance.
EV TOU Promotion
Deliver EV-specific peak-charge alerts and personalized monthly updates to help EV users optimize charging habits and maximize cost savings.
EV TOU Coaching
Make load-shift “sticky” by providing ongoing peak charge alerts, monthly updates, and time-based charging activity heatmaps, empowering users with a clear understanding of charging behaviors aligned with TOU timebands and actionable guidance.
Load Shifting
Behavioral Shifting (BDR Programs)
Influence and incentivize customers to reduce energy consumption during peak periods through cost-effective behavioral interventions, powered by the following features:
- Utility-Facing Console: A self-serve platform for utilities to trigger demand response events seamlessly.
- Event Communication Emails: Personalized emails to notify users of upcoming demand response events and provide post-event insights to close the loop.
- Disaggregation-Powered Insights: Widgets that deliver actionable, appliance-level insights for effective load management.
Controlled Shifting (EV Managed Charging)
Optimize EV charging schedules to minimize grid strain and shift energy usage to off-peak hours, powered by the following features:
- Telematics-Powered Web App:A cutting-edge application enabling managed EV charging, aligned with user preferences and grid needs.
- Full Integration with Customer Journey: Seamless integration with Bidgely’s customer engagement solutions to provide a cohesive, end-to-end experience.
Our Utility Clients' Results Speak for Themselves
TOU Rate Enrollment
5% enrollment rate in the first 3 months of the program
TOU Load Shift
35-40% On-peak EV Charging Reduction with TOU Transition5-10% On-peak EV Charging Reduction with TOU Coaching
Better Engagement
75% email open rate increase
55% click-through rate increase
76% positive feedback rate
EV Load Shift
75% of users on TOU rate charge their vehicle during off-peak hours.
Bidgely Demand Management Features
AMI Granularity Disaggregation Technology
Pinpoint appliance-level energy usage hour by hour to identify precise opportunities for load shaping and shifting.Enable highly personalized insights that motivate customers to adopt sustainable energy behaviors with guided actions to take.
Complex Rate Management
Handle intricate TOU rate structures, including various timebands and multiple rate plans.Deliver accurate dollar-based calculations for seamless implementation and user comprehension.
Advanced Behavioral Insights and Recommendations
Our advanced recommendation engine delivers actionable guidance to drive energy-efficient behaviors.AI-powered, dollar-based insights ensure precision, relevance, and easier comprehension in guiding energy decisions.
GenAI-Enhanced Engagement
Enhance user experience with interactive, conversational messaging powered by advanced generative AI.Drive comprehensive customer engagement across multiple touchpoints.
See the difference in our interactive demo portal
Let’s start a conversation!
Are you ready to take a smarter approach to delighting your customers and managing your grid?
